Tuesday, June 23, 2009

Wine Blog Writing Disclosures

If you write a wine blog – or any blog, for that matter – watch out what you write and how you disclose any compensation you might receive. The Federal Trade Commission wants to get in your face and “monitor” what’s written online about wines, wineries, products, books, trips, companies, or anything that purports to be a sort of “review” that might have been influenced by compensation from a business. The FTC has an 86-page document detailing the proposal.

UPDATE: John C. Dvorak, writing on pcmag.com, has the most well-written commentary on this topic. He didn’t pay us anything to say that.

“I’m from the government and I’m here to help:
Did you pay for that burger yourself, son?”